Adaptation of Industrial MNE Business to Local Market.

Abstract

The objective of present Business Consulting Project (Report) is to provide Emerson Azerbaijan Company’s management with solutions and recommendations which helps to secure a future expansion of Emerson’s market share in Azerbaijan. The main idea implies adaptation of corporate business rules to local market specificities through improvement of local business environment involving different economy institutions and organizations operating in Azerbaijan. A separate chapter of the report assesses overall future attractiveness of the local market and evaluates the annual opportunity growth up to $ 35 million by 2020. Vast majority of information utilized for this assessment was extracted from company’s internal reports. Solution may seem not feasible at a glance; however, experience of other countries proves an opposite assumption.